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| Georg Mertens |
As we said in a post last month, Georg Mertens is a cellist, guitarist, composer, arranger, teacher and author who combines great musical skills with an astute knowledge of successful internet marketing.
How did he achieve a million hits on Youtube? It was not by choosing to play current popular music, which was the way former Mitchell Conservatorium student, Ella Jamieson and her band, Aston, clocked up the magic million, with their classical version of Lady Gaga's Telephone.
And it was not a viral campaign, like the wildly successful Canadian Christmas flashmob version of Handel's Hallelujah Chorus.
Georg's success in attracting a million visitors to his Youtube site has been achieved through providing so many musically interesting, varied performances on guitar and cello, both solo and in combination with other musicians.
His most popular video, so far, has been an Arabian improvisation on cello.
